To begin a creative process like developing a new business, we must banish the word “no” and the phrase “it can’t be done.”
In creative thinking, everything is possible and everything can be done.
When humankind dreamed of going to the moon, they first thought about it and then figured out how to do it. To conceive a business, one must start from that same place, from a world where everything is possible. A new product is one that opens a completely new market, replaces an existing product, or significantly expands the market for an existing product.
From birth until adolescence, a child is not biologically capable of understanding abstraction. They develop in the world through play and cannot separate their life from the world around them. However, a child’s imagination is very powerful…
While an adult is capable of abstraction, it would seem that their creative potential is sometimes less than that of a child or has diminished. But why does this happen? That is precisely what we need to analyze before we begin our thinking.